SEO for Technology Companies

Increase your website traffic, build your sales pipeline and close more customers with Segment SEO for technology companies.

SEO Solutions for Tech Companies

Segment helps technology companies win more online market share.


On-Page SEO

Improve your overall web structure, including meta tags, page titles, headers and more.

Link Building
Off-Page SEO

Acquire quality backlinks, create relevant anchor texts and produce strong social signals.



Develop web content that converts and resonates with your audience and search engines.

Keyword Groups

Build high-value keyword groups that contribute to SEO and web traffic growth.

SEO optimization

Improve your web traffic with on-page SEO

This is the process of optimizing each page on your website to make it as SEO-friendly as possible. With on-page optimization, we will make sure the appropriate short and long-tail keywords are included on each page, and that the text and images are formatted using SEO best practices.

This also includes adding appropriate links and ensuring that the content on each page is unique, relevant, and helpful to the reader. Optimizing each page of your website improves your chances of ranking well on search engines and driving in new traffic. It also improves the overall quality of your website and makes it more user-friendly.

Off-page optimization and link building

Link building is key to a successful SEO strategy. You’ll need to link between pages on your site, but you’ll also need to include links to external pages. It’s also important for other sites to link to your page, as that will help improve your relevancy factor in the eyes of the search engine.

SEO anchor text

Dispelling SEO myths

SEO is always evolving, and it’s important to stay on top of things – we make that one of our main goals. Because it’s a mystery to many people, there are plenty of misconceptions about SEO. Here are just a few:
SEO myths
  1. 1

    "SEO is a one-time effort"

    This is a big mistake made by many organizations. They figure they can perform a ‘one and done’ approach to SEO efforts and then sit back and watch. Honestly, it is something that is always changing and needs continuing attention and tweaks (or even major overhauls occasionally).

  2. 2

    “SEO is just keywords and links”

    While these are vital elements, SEO is so much more than these alone. It is not just the ingredients in a recipe, but the way it is prepared, right?
  3. 3

    “Rank is the only important report to examine”

    Perhaps you’ve reached top rank – but how do you know you are being seen by the most effective audience? You need to look at growth of organic search traffic, hits per keyword and certain conversions within those parameters. We can help.

Full-service technology SEO agency

If you already have an SEO strategy in place, but you haven’t been seeing results, an SEO audit can help you solve the problem. During an SEO audit, we’ll analyze many different aspects of your website to determine what’s working and what isn’t. Our audits will look at your keywords, links, and formatting, as well as any offsite factors that could be affecting your website’s performance. With an audit, we’ll be able to quickly find anything that’s been limiting your SEO performance and can help you fix it. Learn more about our website SEO audit services.

We ensure your website and content structure is optimized for visitors and search engine bots. 

  • Meta description optimization
  • Page title formatting
  • Keyword analysis
  • Keyword frequency
  • URL structure
  • Competitive intelligence
  • Mobile and desktop responsiveness 
  • Web usability scoring
  • Indexation management 
  • Sitemap maintenance
  • Internal link building
  • Site error issue resolution

We offer complete link building services using white hat SEO techniques to improve your site's structure and make it more amenable to search engines. Link building is one of the most difficult parts of SEO, which is why it's important to work with a professional to develop an effective strategy.

  • Backlink development
  • Anchor text management
  • Social media optimization
  • Press release development

The content of your site is the basis for your SEO strategy. Good SEO content incorporates the right keywords with SEO-friendly formatting, but still provides plenty of value for the reader and conveys your brand identity effectively.

We offer copywriting services to create high-quality text for your entire website. This includes about pages, staff bios, and service pages, as well as ongoing blog articles to continue driving traffic.

  • Resource creation (blog articles, eBooks and more)
  • Web and landing page copy
  • Product and service page development
  • Content optimization

SEO is very complex because the algorithms that search engines use are always changing. One of the most important SEO services for real estate is keyword generation, implementation, and performance tracking. You’ll need a variety of short and long-tail keywords to implement throughout your website’s pages in order to generate search results. Your SEO service should help you implement them on each page of your website. This includes evergreen pages describing your company and your services, as well as blog posts and other value-driven content for the consumer.

Once the keywords have been implemented, you will need to track how they are performing and make adjustments as needed. It’s also crucial that your SEO team can help you format your web pages properly and add backlinks. Links to and from your web pages are also very important. Google values them highly and will increase your ranking when you have strong backlinks.

  • Keyword research and analysis
  • Search volume insights
  • Competitive scoring
  • Keyword implementation

Competition in the technology industry is incredibly high right now. For your business to make an impact, you need a comprehensive SEO strategy that will draw traffic to your website. SEO is the process of optimizing your site so that it will show up in search engine results, and it’s particularly important for tech companies. Having your company’s website show up at the top of key search engine rankings will catch the attention of potential consumers and increase your brand recognition. A strong brand identity is key to success in such a competitive industry. SEO is complex and difficult to implement on your own, but hiring a company that specializes in SEO for technology companies can help you grow your brand faster.

We offer SEO services, including SEO for SaaS, designed specifically for technology companies. We are familiar with the unique challenges your company faces in tech and will help your company develop an individualized strategy to achieve your online goals. Our team has years of experience developing SEO for tech companies and stays up to date with the complex algorithm changes that search engines make each year. Here are some of the most important SEO services we offer for tech companies.

While there are some aspects of SEO that you can manage on your own, you’ll get better results when you work with Segment SEO. We are well-versed in advanced SEO strategies that can transform your website and help it overpower the competition in search engine rankings. The Segment team is well versed in Google’s RankBrain algorithm as well as complex link building strategies and keyword generation techniques. Our SEO analysts study Google’s ever-changing algorithms and develop new strategies to help your site outrank your competitors. We have access to the best SEO software programs and tools in the industry. As the algorithms change and your performance improves, an SEO agency can help you continue to adjust your site to maintain peak performance. When you work with Segment’s SEO experts, you’ll be able to spend more time focusing on providing great SaaS products for your customers, and less time stressing about your website.

SEO for Technology

Success stories

Teams of every size love our SEO approach. Read these success stories to learn more about what we’ve accomplished for our clients.

“Improved online visibility for annual conference”

Empower is an annual event hosted by one of the nation’s largest healthcare solutions company. Through Make Your Mark (MYM),…

Read Story

“Increased impressions to over 350K and counting”

With over 200 new keywords ranking on Google, Make Your Mark grew its organic search impressions, clicks and leads with…

Read Story

“Achieved page one results within months”

PROimage acquired page one results for its services-related keywords, turning its website into a lead generation machine. Challenges PROimage is…

Read Story