SEO for SaaS Companies

Increase your website traffic, build your sales pipeline and close more customers with Segment SEO for software providers.

SEO Services for Software Apps

Segment helps your SaaS company increase its market share.


On-Page SEO

Improve your overall web structure, including meta tags, page titles, headers and more.

Link Building
Off-Page SEO

Acquire quality backlinks, create relevant anchor texts and produce strong social signals.



Develop web content that converts and resonates with your audience and search engines.

Keyword Groups

Build high-value keyword groups that contribute to SEO and web traffic growth.

SEO traffic

Increase your web traffic with a strong keyword strategy

We help you develop and implement a SaaS keyword strategy that drives quality website traffic

Find keywords your buyer personas are using throughout the sales funnel

Create keyword-rich content to attract buyers in the awareness, consideration and decision stages of the buyer's journey

Fill your sales pipeline with conversion-ready content resources

Develop sales-ready content marketing resources that educate prospects and inspires action

From blog posts to eBooks and product briefs to white papers, our content team brings your SaaS product to market

Map your content topics to your buyer journey stages for personalized and targeted messaging

Dispelling SEO myths

SEO is always evolving, and it’s important to stay on top of things – we make that one of our main goals. Because it’s a mystery to many people, there are plenty of misconceptions about SEO. Here are just a few:
SEO myths
  1. 1

    "SEO is a one-time effort"

    This is a big mistake made by many organizations. They figure they can perform a ‘one and done’ approach to SEO efforts and then sit back and watch. Honestly, it is something that is always changing and needs continuing attention and tweaks (or even major overhauls occasionally).

  2. 2

    “SEO is just keywords and links”

    While these are vital elements, SEO is so much more than these alone. It is not just the ingredients in a recipe, but the way it is prepared, right?
  3. 3

    “Rank is the only important report to examine”

    Perhaps you’ve reached top rank – but how do you know you are being seen by the most effective audience? You need to look at growth of organic search traffic, hits per keyword and certain conversions within those parameters. We can help.

Full-service SaaS SEO

We ensure your website and content structure is optimized for visitors and search engine bots. 

  • Meta description optimization
  • Page title formatting
  • Keyword analysis
  • Keyword frequency
  • URL structure
  • Competitive intelligence
  • Mobile and desktop responsiveness 
  • Web usability scoring
  • Indexation management 
  • Sitemap maintenance
  • Internal link building
  • Site error issue resolution

Off-page SEO is a method that businesses can use to expand their reach in the context of search engine algorithms. A key factor of off-page is link building – Google will rank sites highly when they link to other sites. You’ll need to incorporate links to other sites, and links between pages on your site as well. Ultimately, however, you’ll still need to provide valuable content for your potential customers. A strong SaaS site will have plenty of informative content about your software that answers any questions customers may have about your software applications.

  • Backlink development
  • Anchor text management
  • Social media optimization
  • Press release development

If you’re planning to implement a high-quality, successful SEO strategy into your digital marketing plan, then great content is something that shouldn’t be understated. For any business, large or small, populating your website with SEO-friendly content is the ideal, legitimate way to get your business on that front page. Forget keyword stuffing and irrelevant information – when we do copywriting, we do it the right way. 

  • Resource creation (blog articles, eBooks and more)
  • Web and landing page copy
  • Product and service page development
  • Content optimization

There are a few key SEO strategies that you will need to use in order to rank on the first page of Google. One of the most important parts of SEO is incorporating both short and long-tail SaaS product keywords into your content. These keywords help Google identify your website as a match when people search for them. For peak SEO performance, these keywords should be used in headings and meta descriptions as well as throughout the content.

  • Keyword research and analysis
  • Search volume insights
  • Competitive scoring
  • Keyword implementation

When companies are searching for SaaS solutions, the first place they will look is online. Even if you have a strong social media presence or can generate sales via referral marketing, your website is still going to be the best place for new customers to learn about applications. Most buyers will turn to a search engine to see what they can find before looking anywhere else for software options. The higher your website ranks on Google, Bing and other search engines, the easier it will be for potential customers to find your products. And with so many SaaS providers out there, you’re going to need a good SEO strategy in order for your company to rank highly on search engines.

While there are some aspects of SEO that you can manage on your own, you’ll get better results when you work with Segment SEO. We are well-versed in advanced SEO strategies that can transform your website and help it overpower the competition in search engine rankings. The Segment team is well versed in Google’s RankBrain algorithm as well as complex link building strategies and keyword generation techniques. Our SEO analysts study Google’s ever-changing algorithms and develop new strategies to help your site outrank your competitors. We have access to the best SEO software programs and tools in the industry. As the algorithms change and your performance improves, an SEO agency can help you continue to adjust your site to maintain peak performance. When you work with Segment’s SEO experts, you’ll be able to spend more time focusing on providing great SaaS products for your customers, and less time stressing about your website.

SEO for SaaS

Success stories

Teams of every size love our SEO approach. Read these success stories to learn more about what we’ve accomplished for our clients.

“Improved online visibility for annual conference”

Empower is an annual event hosted by one of the nation’s largest healthcare solutions company. Through Make Your Mark (MYM),…

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“Increased impressions to over 350K and counting”

With over 200 new keywords ranking on Google, Make Your Mark grew its organic search impressions, clicks and leads with…

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“Achieved page one results within months”

PROimage acquired page one results for its services-related keywords, turning its website into a lead generation machine. Challenges PROimage is…

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